We love fast food at Mitsui. It's perhaps
the most dynamic segment in the food business. New and exciting
menu items are always needed to build traffic and drive trial.
Special ingredients are always needed to refresh old favorites
and create new winners. Consistency in product quality is an
absolute necessity to keep loyal customers loyal. The need for
distribution dependability is simply drop-dead critical. And
then, there's the never ending need for profits and the struggle
to keep food costs in check.
So, we love fast food because it's dynamic. But, we must confess,
we love it even more because every single thing the industry
needs to succeed — quality, consistency, variety, dependability
and value — is exactly what Mitsui delivers, better and
faster than anyone else. That's why industry leaders, like Wendy's,
McDonald's, Pizza Hut, Quiznos and more, trust Mitsui to feed
their fast food operations. They know that nobody can match
Mitsui's global sourcing, product quality,
distribution logistics and customer service resources.
If you want to get the most from your food resource, go with
the food resource that offers the most. Mitsui is your global
connection to the world of food.
Senior Vice President, Traditional Business / COO